EYES DOWN FOR A FULL HOUSE: A NEVER-SEEN-BEFORE BINGO CONCEPT SET TO SHAKE UP THE LEISURE MARKET

May 14, 2018

HIJINGO! a revolutionary new bingo concept created by Adam Breeden, Founder of Social Entertainment Ventures and Co-Founder of Bounce, Puttshack, Flight Club and All Star Lanes will unveil to the UK leisure market early next year.

Six years in development, this next innovation announced by Social Entertainment Ventures will infuse technology and traditional number play to unlock a ground-breaking twist on bingo like never before, shaking up Britain’s socialising scene once again.

Breeden has partnered with bingo aficionado and Rebel Bingo creator James Gordon, who will exercise his breadth of experience to reveal Hijingo! to the UK. Gordon started running bingo nights in 2006 and transformed them from small church hall events in Exmouth Market to regular events in venues of 1000 capacity, across UK cities and popular bingo franchises in Spain, Portugal, Beijing and America.

Forget everything you know about the game today. The blindingly-lit bingo halls, sticky floors, chicken-in-basket suppers, weak drinks and stamping two fat ladies: Social Entertainment Ventures is throwing its full weight behind Hijingo! to turn bingo on its head and create a euphoric, intense and engaging hotspot for millennials and tastemakers.

An exciting developmentto be joining an army of concepts as part of Social Entertainment Ventures’ rapid global expansion, Hijingo! promises to be a hit, storming into the market with plans to launch three venues within the first twelve months of trading within major UK cities, including London. Breeden plans to unveil twenty venues over a five-year expansion period; mirroring the aggressive roll out currently underway for the ground breaking Puttshack concept hitting London’s White City development in June.

Adam Breeden Founder of Social Entertainment Ventures said: “Hijingo! is set to be the most thrilling and revolutionary bingo experience imaginable. It’s hugely exciting to be partnering with James given his vast experience running high entertainment bingo events through Vegas and around the world. We have substantial plans to own this pioneering form of bingo for the new generation.”

James Gordon Co-Founder of Hijingo! said: “Hijingo! is the culmination of my ten years of research, development and operation in the world of bingo, working with my own brands across the globe, as well as leading British bingo brands. I couldn’t have dreamed of a better partner to collaborate with than Adam and the Social Entertainment Ventures team – Hijingo! is going to completely supercharge the billion-dollar British bingo market.”

KLM Retail has been retained to advise on the company’s property strategy.

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