Pulp fashion for St David’s

August 23, 2010

The edgy music-oriented fashion retailer Pulp, will open a store at St David’s, Cardiff on 26th August.

Pulp will open a 2,603 sq ft store at 33 Town Wall South on the lower mall level of St David’s opposite Foot Asylum, as part of a larger expansion plan for this new retailer. Pulp opened its first store in 2008 in Nottingham and the portfolio has quickly grown to eight, with a further two stores planned for this year. The brand’s new store in St David’s, Cardiff forms part of a plan to open in busy retail locations in all major city centres across the country.

Ian Hopkins, Director said: “Everything at St David’s seemed right for us – the location, the size of the store, and most importantly the identifiable landmark. As a new business it is easy to direct our customers to a location like St David’s, and the centre also allows them a degree of confidence that we are a trustworthy business.”

Joanne Skilton, of Capital Shopping Centres (CSC), on behalf of St David’s Partnership, the joint venture between CSC and Land Securities, said: “Pulp brings with it an alternative fashion and lifestyle offering adding to our diverse tenant mix and excellent fashion line up.”

The brand which caters for girls and guys between the ages of 14 and 29 focuses on music and popular culture-inspired clothing, fashion accessories and gifts.

Lunson Mitchenall, Cushman & Wakefield and EJ Hales are the agents for St David’s; Heb advised Pulp.

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