Premium doughnut retailer expands in the UK

September 10, 2010

Krispy Kreme, the premium doughnut retailer, is set to expand substantially in the UK, following a recent successful opening in Bristol. This opening heralds the beginning of its latest expansion plans to double the size of the company over five years by opening up to 10 stores a year in the country, funded by Santander.

The latest opening is a 3,500 sq ft factory unit at Avon Meads Retail and Leisure Park, Bristol, located to the south of the city centre. This is part of the company’s ‘hub and spoke programme’ in which factory stores are opened at retail and leisure parks. The factory stores then supply to a network of spoke units at shopping centres, business districts and transport hubs.

The first complementary spoke in Bristol is the 1,200 sq ft unit at Cabot Circus and further units are under negotiation.

Tim Edwards, partner at Morgan Williams, which represents Krispy Kreme, said: “The Avonmeads unit has been a great success, as shown by the first week trading figures. A staggering 145,187 doughnuts were sold and 13,347 guests were served.

“The company is now proposing to open further such factory stores in North East England and Scotland during the course of 2011.”

Krispy Kreme, famous for its signature hot Original Glazed® doughnuts and 14 other varieties opened its first UK unit at luxury department store, Harrods, in 2003 and today has 43 stores in the country.

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