Heal’s and MADE.COM launch new homewares offer at The Mailbox

September 5, 2017

Two of the leading names in interiors are set to open at the Mailbox this Autumn, launching a significant new homewares offering at Birmingham’s premier shopping and lifestyle destination.

Heal’s and MADE.COM are the headline brands to open at the new 20,000 sq ft homewares section on Level 1 at the Mailbox, creating the ultimate destination for homewares in Birmingham.

Heal’s, the home of design since 1810, will be opening in the Midlands for the first time in their 200 year history. As well as furniture, Heal’s is known for its lighting, decorative accessories and kitchenware and its careful edit of some of the world’s most iconic furniture and lifestyle brands, including Ligne Roset, Vitra, Case and Tom Dixon.

MADE.COM was set up in 2010 in reaction to the standard ways of thinking, living and buying. Thoughtfully designed, timeless and versatile, MADE’s collections are designed to outlive trends and evolve with the consumer’s changing style. MADE.COM designs for how people live today, bringing high-end lifestyle design to everyone at a fair price.

Marking the first showrooms in the Midlands for both Heal’s and MADE.COM, the brands will be joined by a collection of other homewares, furnishings and accessories retailers including Danish brand BoConcept and Italian smart design experts, Calligaris, famous for giving design lovers the opportunity to create bespoke pieces of stylish, practical furniture since 1923.

The Design Quarter will feature a design-led, curated collection of contemporary furniture including Content by Conran and SITS, the innovative upholstered hand-made furniture brand, together with Wesley Barrell. Based in Oxfordshire, Wesley Barrell has been handcrafting bespoke upholstery, sofas and armchairs since 1895.

The new Homewares at the Mailbox offering will complement existing names including Kitchen Gallery SieMatic, Castle Fine Art and Fine & Country. Lighting specialist iLiteis also set to open in the Autumn and will feature brands such as Swarovski, Foscarini, Masiero, Diesel, Flos and Schonbek.

Commenting on the launch, Simon Samuels, Partner at Brockton Capital, joint owners of the Mailbox with Milligan, said:“We know that our customers are interested in high end contemporary furniture and accessories, and Homewares at the Mailbox will be a must-visit destination for both aspirational and accessible brands. We’re delighted to be welcoming two real interiors heavyweights in Heal’s and MADE.COM, alongside a host of other brands, as we launch this new offering.”

Hamish Mansbridge, CEO at Heal’s said: “This is an incredibly exciting opportunity for Heal’s, giving us a new regional flagship store in the Midlands. This significant move shows the desire of local residents for beautiful, well-made pieces of furniture that will stand the test of time.

“Building on the success of our store at the Redbrick complex in Yorkshire, our Mailbox showroom will offer the finest in furniture design from Heal’s as well as internationally recognised designers and brands. The shop itself will be a unique retail space that will bring the best of our online offering to Birmingham.”

Annabel Kilner, Commercial Director at MADE.COM added, “Having seen great promise from the MADE Birmingham pop up, we are delighted to announce the opening of our showroom in the Mailbox. Birmingham is an important city for MADE.COM and we’re keen to see the impact the bigger location will have on sales.”

The announcement comes on the back of recent signings at the Mailbox and will mark a raft of new openings including twice Michelin-starred chef, Atul Kochhar’s new restaurant concept, NRI and leading bridal retailer, The Wedding Club.

The Mailbox is also home to Harvey Nichols’ 45,000 sq ft flagship store; fashion retailers including Paul Smith, BOSS, Tommy Hilfiger, Calvin Klein Underwear, Armani Collezioni, Daniel Footwear, L.K. Bennett and Gieves & Hawkes; Ribble Cycle’s first ever flagship showroom, in addition to Everyman Cinema, Castle Fine Art, Kitchen Gallery, Malmaison, AC Hotels and the Mailbox’s popular canalside bars and restaurants.

The Mailbox will launch its leading edge, smart technology solution this month, bringing a range of new and exciting services to deliver a whole new level of engagement.

The new Mailbox app will allow customers to pre-book and pre-order food, access personalised promotions and experiences, book tickets for events and get the latest exclusive content.

Nash Bond and GVA are leasing agents.

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