PGGM and Redevco Launch Urban Retail Ventures, a €550 Million European Commercial Real Estate Joint Venture

April 11, 2018

PGGM Private Real Estate and Redevco, one of Europe’s leading retail real estate investment managers have launched Urban Retail Ventures, a €550million European commercial real estate joint venture. Urban Retail Ventures will invest in the most favourable shopping and leisure destinations in Europe, focusing on cities that are winning the battle as quality retail locations.

The new joint venture brings together Redevco’s proprietary ‘City Attractiveness’ research model and specialist retail market investment teams across Europe with the investment capabilities of the PGGM Private Real Estate team. The joint venture is seeded with the acquisition of Promenade Sainte-Catherine, a large-scale urban scheme in the centre of Bordeaux.

The strategy of Urban Retail Ventures is based on the strong belief that the most successful retail destinations in the future will be those that cater for the growing consumers’ desire to enjoy a day’s shopping rather than to be focused on buying goods. The selection of these dynamic, economically thriving hotspots with a well-curated mix of functions alongside retail, such as food and beverage and leisure, is based on Redevco’s City Attractiveness research model.

The model contributes in identifying what drives performance in retail real estate and thus strengthens investment decisions. It ranks 825 European cities in 25 countries to weight the relatively opaque ‘soft factors’ that help create the social ‘buzz’ of a place, beyond traditional fundamentals such as market economic and population measures.

Importantly, the PGGM and Redevco joint venture is committed to reduce the footprint of the portfolio to zero carbon in 2030.

Andrew Vaughan, Redevco’s CEO, said: “This joint venture brings together Redevco’s proprietary ‘City Attractiveness’ research model and specialist retail market investment teams across Europe, with the deep financial resources and expertise of PGGM, one of the top-10 largest global institutional real estate investors.By combining big data factors and in-depth local knowledge, we can pinpoint those city and micro-locations that can produce a ‘halo effect’ allowing premium operators in these sectors to maintain their edge over mid-market competitors, making these destinations the most likely winners in the current retail landscape which is both innovating and being disrupted at an astonishing speed.”

Mathieu Elshout, Senior Director Private Real Estate, PGGM, said: “The PGGM and Redevco joint venture underlines our belief in top retail destinations, offering the right mix of functions and outperforming over the long term. As a long-term investor we believe in this research driven approach. The aim is to make this portfolio completely carbon neutral by 2030, which will include the emissions of our retail tenants. A ground-breaking ambition in the private real estate space, which as a responsible investor we feel is the way forward.”

Urban Retail Ventures is part of PGGM Private Real Estate’s investment strategy to set up strategic partnerships and build platforms with prominent real estate managers that have a proven expertise of specific local markets. For Redevco this is the third European retail real estate joint venture the company has entered into, following earlier partnerships with UK institutional investor Hermes and U.S. private equity firm ARES. Redevco will be responsible for the asset management of Urban Retail Ventures.

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