Luxury Retail brands Alice + Olivia and Veronica Beard set to open London flagships on Bruton Street

May 17, 2022

Astrea has secured two new retail brands on Mayfair’s Bruton Street.

Alice + Olivia, the New York City based contemporary clothing brand, are due to open at 25 Bruton Street. It will be the first London store for the brand.

Joining them on Bruton Street is another New York City based womenswear brand, Veronica Beard, who will launch their new London flagship store at 27 Bruton Street.

The brands will be joining a host of other leading luxury fashion retailers on Bruton Street, including Nanushka, IRO, Isabel Marant, Asprey and Kenzo.

Hanover Green Retail and Cushman & Wakefield advised Astrea on both lettings.

Sam Jones, Asset Management Director at Astrea, commented “We are delighted to welcome two new vibrant and exciting brands to Bruton Street in Alice + Olivia and Veronica Beard. Their fantastic new flagship stores will further secure Bruton Street’s growing reputation as a leading luxury retail destination in the heart of Mayfair.”

Ben Selwyn, Partner at Hanover Green Retail, added “London has remained a key focus for luxury and premium brands. Despite the challenging market, Bruton Street has shown continued strength as a prime retail pitch, and we are delighted to be bringing two new London flagships to the street’’.

Astrea is a London-based asset and development manager, responsible for managing a significant portfolio of UK real estate assets which includes the Berkeley Square Estate.

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