H&M METROCENTRE STORE PUTS SUSTAINABILTIY & CUSTOMER EXPERIENCE FIRST

June 7, 2022

H&M (Hennes & Mauritz) is placing store services at the heart of their new Metrocentre store,
which offers a new interior look and feel for the brand that puts customer experience and
sustainability first.

H&M Metrocentre “will be the leading store of the Northeast” says H&M U.K. & Ireland Country
Manager Toni Galli. “H&M Metrocentre has a welcoming, modern and meaningful shopping
experience were style, creativity and culture are celebrated.”

Founded in Sweden in 1947, H&M opened its first U.K. store in 1976. Over forty years later, H&M’s
U.K. and Ireland portfolio has grown to include more than 200 stores. Customers visiting the new
Metrocentre store will notice a warmer and relaxed environment, as well as a lower volume of
products which will be displayed in a curated and inspirational way.

With sustainability at the heart of its business model, H&M continues to lead the transition to
circular, climate positive fashion. These values will be built into the foundation of the new
Metrocentre store which offers H&M’s Garment Collection and Recycling service. Launched in 2013,
H&M’s Garment Collection and Recyling scheme allows customers to donate any unwanted clothes
and textiles, by any brand, whilst shopping in-store. All donated items are recycled with 0% going to
landfill.

To encourage customers to use their Garment Collection programme, H&M offer Conscious Points in
addition to a digital voucher. The H&M garment collecting scheme is just one example of the many
projects H&M has implemented to lead the change towards 100% circularity.

Toni Galli, Country Manager for H&M U.K. & Ireland said: “We are extremely excited to open our
Metrocentre store today. It’s always our aim to offer our customers a modern and meaningful
shopping experience and we are confident that our new store at the Metrocentre, which offers our
beloved HOME concept and new services, we will offer exactly this!”

Ben Cox of Sovereign Centros, Senior Asset Manager for Metrocentre, commented: “Over the past
year we’ve been working on delivering an ambitious business plan to reinvigorate Metrocentre and
General Information attract major international brands and new occupiers. The investment by H&M, and introduction of the region’s first H&M Home, demonstrates Metrocentre’s position as a leading retail destination. It is set to be an exciting couple of months for the centre!”

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