July 24, 2024
Luton’s main retail and leisure destination The Mall Luton is officially renamed Luton Point from today (Monday 22 July), reflecting its bright future and signalling a new era for the town centre.
The 900,000 sq ft shopping centre sits in the very heart of the Bedfordshire town and
the owners of the centre, Frasers Group, with asset managers Sovereign Centros from CBRE, have been working towards the change since purchasing the centre last year.
The centre has been moving towards the permanent change over the past few months with on-site signage gradually introducing the new look and name.
From today, the name, logo and remaining signage will be rolled out across the centre’s internal and external fascias, wayfinding and digital channels.
A rebranded website will launch at lutonpoint.co.uk which includes a new translation tool, with the option to switch to the top three languages (after English) spoken in Luton: Urdu, Polish and Romanian, to reduce barriers for website visitors accessing the centre’s online information.
The name Luton Point was selected to represent the mall’s unique positioning at the heart of the town, reflecting the centre’s place within the community.
Mark Stapleton, Associate Director at Sovereign Centros from CBRE, said: “This is a particularly exciting day for Luton Point and reflects its bright future ahead. I would like to thank the local authority and our colleagues and partners for their hard work and effort in enabling today to happen.”
Roy Greening, Centre Director at The Mall Luton, commented “The shopping centre has been at the heart of the town since 1972 and while we may have a new name, our customers can expect to receive the same friendly welcome, fantastic line up of stores and community-led events that they have come to know and love.
“We are proud of the contribution the centre makes to Luton and the surrounding areas, and that will continue – we have a host of community projects and charity partnerships already planned, along with a number of brand activations and new store additions in the pipeline.”
Further information can be found on Luton Point’s new website: lutonpoint.co.uk
