A New Fragrance for Wales

November 1, 2010

Jo Malone will bring its luxurious fragrance and skin care collections to Cardiff when it opens at St David’s in late November. This will be the brand’s first store in Wales.

Jo Malone’s boutique store will be situated on The Hayes at St David’s, on the curve of Tredegar Street between Leia Lingerie and LK Bennett. The 1,232 sq ft shop will stock innovative new products and limited editions as well as its much-loved fragrances and iconic Vitamin E skin care collection.

Jo Malone National Sales Director Jill Whitwell, said: “We have always received great support from Wales and we are very excited to be opening within the heart of the country. Both the city development and retail activity is buzzing at the moment and we are looking forward to establishing and growing the brand here.”

Joanne Skilton, of Capital Shopping Centres (CSC), on behalf of St David’s Partnership, the joint venture between CSC and Land Securities, said: “As one of the UK’s most sought after fragrance brands we are delighted to welcome Jo Malone to St David’s and to Wales. It adds a special dimension to our comprehensive fragrance and skin care offering.”

E J Hales, Lunson Michenall and Cushman & Wakefield are the letting agents for St David’s. Jo Malone was self represented.

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