November 6, 2013
Agent Provocateur, the luxury lingerie brand advised by Harper Dennis Hobbs, is expanding its retail openings in the French market with the opening of its first stand-alone stores in Paris. The British brand has taken 9 year leases on two stores at Rue de Grenelle and Rue Cambon in central Paris. This will give the brand exposure on both sides of the river in Paris. Both stores are expected to open in December.
Agent Provocateur’s unique brand image is renowned for being provocative and yet always leaves something to the imagination. Past campaign stars include Kate Moss, Monica Cruz and Josephine de la Baume.
Rebecca Blenkinsop of Harper Dennis Hobbs, acting for Agent Provocateur comments, “Agent Provocateur has become an iconic globally recognised brand and we advised on its first French store in Cannes earlier this year, which has been incredibly successful. With rising online sales across Europe, we are now looking to continue the roll out of its stand alone stores into Germany.”